Privacy Policy
Last Updated: September 2026
At B’ORAO Fashion, we value your privacy and are committed to protecting your personal information.
This Privacy Policy explains how B’ORAO Fashion may collect, use, process, store and share personal information when you visit BORAOfashion.com, purchase B’ORAO products, contact us, interact with our social-media accounts, or purchase or interact with B’ORAO through third-party ecommerce marketplaces and other authorized sales channels.
1. Where This Privacy Policy Applies
B’ORAO Fashion may offer or promote its products through multiple online channels, including:
When you purchase through a third-party marketplace or platform, that platform may independently collect and process your information according to its own privacy policy and terms.
B’ORAO Fashion may receive certain information from those platforms where necessary to process and fulfil your order, provide customer service, manage returns or refunds, comply with legal requirements, and operate our business.
2. Information We May Collect
Depending on how you interact with B’ORAO Fashion, we may collect or receive information such as:
Your name
Email address
Mobile number
Billing and shipping address
Order and purchase information
Payment and transaction-related information
Returns, refunds and cancellation information
Customer-support communications
Information you voluntarily provide to us
Device, browser and IP information
Website activity and interaction data
Cookies and similar technology data
Information provided to us by marketplaces, ecommerce platforms, logistics providers or other authorized service providers
The exact information available to us may vary depending on the platform through which you interact with or purchase from B’ORAO Fashion.
3. How We Use Your Information
We may use personal information to:
4. Website & Ecommerce Platforms
BORAOfashion.com may use Shopify and other technology or ecommerce service providers to operate our online store.
B’ORAO Fashion may also sell through third-party marketplaces and ecommerce platforms such as Amazon and Meesho, as well as other authorized marketplaces and commerce channels.
When you purchase through a third-party platform, your transaction is also subject to that platform's privacy policy, terms, payment practices and other applicable policies.
B’ORAO Fashion does not control the independent privacy practices of third-party marketplaces and platforms.
5. Payments & PayU
Payments made directly through BORAOfashion.comare primarily processed through PayU, our payment gateway partner, and may also be processed through other authorized payment service providers where applicable.
Depending on the options available at checkout, customers may be able to pay using UPI, credit/debit cards, net banking, wallets and other supported payment methods.
B’ORAO Fashion does not directly store your complete credit or debit card details where payments are processed by an authorized payment provider.
We may receive transaction-related information such as payment status, transaction reference, amount and other information required to confirm orders, process refunds, maintain records and provide customer support.
For purchases made through third-party marketplaces or ecommerce platforms, payments may be collected and processed directly by those platforms or their respective payment partners according to their own policies.
6. Shipping & Logistics
To process and deliver your order, we may share necessary information with shipping, courier and logistics service providers.
This may include information such as:
B’ORAO Fashion may use Shiprocketand/or other courier and logistics partners depending on serviceability, destination, cost and operational requirements.
Orders placed through third-party marketplaces may instead be shipped through the marketplace's own logistics network or its authorized delivery partners.
7. Facebook, Instagram & Social Media
B’ORAO Fashion may use social-media and commerce platforms including Facebook and Instagram for product discovery, advertising, customer communication, promotions and sales.
When you interact with B’ORAO through these platforms, certain information may be processed by the relevant platform according to its own privacy policy and account settings.
Where permitted, information about website interactions or purchases may also be used to measure advertising performance and improve the relevance of B’ORAO advertisements.
8. WhatsApp, Email & Customer Communications
Where applicable, we may communicate with you through email, telephone, SMS, WhatsApp or other supported communication channels regarding:
Where you have opted in or where otherwise permitted, we may also send information regarding B’ORAO new arrivals, collections, offers and promotions.
You may opt out of promotional communications
9. Cookies, Analytics & Advertising Technologies
BORAOfashion.com may use cookies and similar technologies to operate the website, remember customer preferences, understand website usage, improve functionality and measure marketing performance.
We may use analytics, advertising and related technologies provided by platforms such as Google, Meta and other service providers where such services are enabled.
You may be able to manage certain cookies through your browser settings or cookie-management options provided on our website.
10. How We Share Information
We may share personal information where reasonably necessary with service providers involved in operating our business, including:
B’ORAO Fashion does not sell customers' personal information to third parties.
11. Third-Party Platforms
Third-party marketplaces, payment providers, social-media platforms, logistics providers and other services used in connection with B’ORAO Fashion may have their own privacy policies and terms.
Their collection and processing of personal information are governed by their respective policies.
We encourage customers to review the privacy policies of any third-party platform or service they use to interact with or purchase B’ORAO products.
12. Data Security
We take reasonable administrative, technical and organizational measures to safeguard personal information against unauthorized access, misuse, loss, alteration or disclosure.
However, no method of electronic transmission or storage can be guaranteed to be completely secure.
13. Data Retention
We retain personal information for as long as reasonably necessary for the purposes for which it was collected and as required for order fulfilment, customer service, accounting, taxation, dispute resolution, fraud prevention and applicable legal obligations.
14. Your Privacy Rights
Subject to applicable law, you may have rights regarding your personal information, including requesting access to or correction of certain information and raising concerns about how your information is handled.
Where processing is based on consent, you may also be entitled to withdraw that consent, subject to applicable law.
For information held independently by a third-party marketplace or platform, you may need to submit your request directly to that platform.
15. Children's Privacy
Our products and services are intended for general consumers. We do not knowingly seek to collect children's personal information except where permitted and appropriately authorized under applicable law.
16. Changes to This Privacy Policy
As B’ORAO Fashion grows, we may add or change ecommerce platforms, marketplaces, payment providers, logistics partners and other services.
We may therefore update this Privacy Policy periodically to reflect changes in our operations, services, technology or applicable legal requirements.
The latest version will be published on BORAOfashion.com with the updated revision date.
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